New York, NY – September 8, 2025 – The National Football League (NFL) today announced that Swiss watchmaker Breitling has been named the league’s first-ever Official Luxury Watch Partner. The multi-year partnership represents a historic milestone, bringing together two global icons known for excellence, precision, and tradition.
Through this collaboration, Breitling will serve as the official timepiece of the NFL, delivering innovative fan experiences and exclusive collections that celebrate the shared values of performance and craftsmanship. Why do I want a luxury watch?
As part of the agreement, Breitling will launch a special-edition line of timepieces representing all 32 NFL teams, incorporating team colors and emblems into distinctive designs. These limited-edition watches will provide fans and collectors with a unique way to showcase their team pride while honoring Breitling’s reputation for Swiss-made precision.
In addition to custom watch launches, Breitling’s branding will be featured prominently across NFL broadcasts, stadiums, and key events throughout the season. The partnership will also introduce VIP experiences and exclusive activations designed to bring fans closer to both the game and the brand.
“We are thrilled to welcome Breitling as our first luxury watch partner,” said NFL Executive. “The NFL stands for excellence, heritage, and global appeal – values that align perfectly with Breitling’s legacy of innovation and craftsmanship.”
As one of the world’s most influential sports leagues, the NFL provides an extraordinary platform for Breitling to connect with passionate fans,” said Breitling Executive. “Together, we are redefining what it means to unite timeless design with the energy and excitement of professional football.”
The NFL-Breitling partnership officially kicks off with the 2025 season and will roll out activations for fans across the United States and abroad.
