In a delectable fusion of two beloved brands, Cadbury and Lotus Bakeries have collaborated to create the Cadbury Dairy Milk Biscoff Bar, a treat that marries the creamy richness of Cadbury Dairy Milk chocolate with the distinctive crunch of Lotus Biscoff biscuits. Launched in early 2025, this co-branded chocolate bar is available in 95g and 105g formats, catering to consumers seeking novel flavor combinations.
A Strategic Partnership
This collaboration is part of a broader strategic alliance between Mondelēz International, Cadbury’s parent company, and Lotus Bakeries. Announced in June 2024, the partnership aims to expand the Biscoff brand in India and develop co-branded chocolate innovations in key markets. Mondelēz will manufacture, market, distribute, and sell Biscoff cookies in India starting in the second half of 2025, leveraging its extensive distribution network to introduce Biscoff to a wider audience.
Behind the Scenes: Bringing the Bar to Life
The development of the Cadbury Dairy Milk Biscoff Bar was a collaborative effort involving teams across Manufacturing, Marketing, and Research, Development & Quality (RDQ) at Mondelēz International. The project exemplified cross-functional collaboration and agility, with a small team of experts working closely with Lotus Bakeries to deliver the product swiftly and effectively.
Consumer Reception and Future Plans
Since its launch, the Cadbury Dairy Milk Biscoff Bar has garnered positive feedback from consumers, with many sharing their enthusiasm on social media. The unique combination of flavors has resonated with fans of both brands, driving excitement and demand. Building on this success, Mondelēz and Lotus Bakeries plan to explore additional co-branded products, including potential ventures into the ice cream sector through a collaboration with Froneri, aiming to produce Biscoff ice cream across Europe starting in 2026.
This partnership reflects a growing trend in the food industry, where brands collaborate to create hybrid products that offer consumers new and exciting taste experiences. By combining their strengths, Cadbury and Lotus Bakeries have not only introduced a delightful new product but also set the stage for future innovations that blend beloved flavors in inventive ways
