When it comes to collecting watches, it’s hard to stop at just one. That’s because watches are more than just tools for telling time—they’re symbols of craftsmanship, history, and personal style. And as any watch enthusiast will tell you, there’s always one more you want to add to your collection. But with so many timepieces out there, where do you even begin?

Well, today’s your lucky day because I’ve rounded up ten iconic watches every collector should own. These aren’t just any watches—they’re the legends. The ones that every horological enthusiast dreams about. Whether you’re new to collecting or you’re a seasoned aficionado looking to round out your collection, these iconic pieces are a must-have.

Let’s dive right in!

1. Rolex Submariner – The King of Dive Watches

You simply can’t start a list of iconic watches without the Rolex Submariner. Launched in 1953, this is the ultimate diver’s watch, and it’s become a cultural icon in its own right.

The Submariner isn’t just for deep-sea adventures, though—it’s just as at home with a tuxedo (looking at you, James Bond) as it is with a wetsuit. Its timeless design, reliable performance, and impressive durability make it one of the most coveted watches in the world.

Why You Need It : This is the watch that set the standard for all dive watches. It’s an investment piece that holds its value, and it’s the perfect blend of style and functionality.

2. Omega Speedmaster Professional – The Moonwatch

The Omega Speedmaster Professional, or the “Moonwatch,” is not just a timepiece—it’s a piece of space history. As the first watch worn on the moon during the Apollo 11 mission in 1969, the Speedmaster has earned a special place in the hearts of watch collectors and space nerds alike.

The Speedmaster’s clean, classic chronograph design hasn’t changed much over the decades, which is part of its charm. It’s robust, precise, and, let’s face it, wearing one makes you feel like an astronaut.

Why You Need It: It’s more than just a chronograph; it’s a symbol of human achievement. Plus, who doesn’t want to wear the same watch that was part of one of the greatest moments in history?

3. Audemars Piguet Royal Oak – The Game-Changer

In 1972, Audemars Piguet did something radical: they released the Royal Oak, a luxury sports watch made from stainless steel. Back then, this was unheard of. But the Royal Oak, with its unique octagonal bezel and “Tapisserie” patterned dial, became a game-changer and is now one of the most iconic watches in the world.

Designed by legendary watchmaker Gérald Genta, the Royal Oak was the first of its kind to combine a luxury feel with sporty durability. Today, it’s a must-have for serious collectors.

Why You Need It: The Royal Oak’s bold design is unmistakable, and it’s a pioneering piece that redefined the luxury sports watch genre.

4. Patek Philippe Nautilus – The Luxury Sports Watch Holy Grail

If the Royal Oak broke the mold for luxury sports watches, the Patek Philippe Nautilus took it to the next level. Another Genta creation, the Nautilus was introduced in 1976 and quickly became one of the most sought-after watches ever. Its porthole-inspired case and horizontally embossed dial are instantly recognizable.

What makes the Nautilus so iconic? Besides its striking design, it’s the incredible demand for it. With limited production and soaring prices on the secondary market, getting your hands on one is like winning the lottery.

Why You Need It: This is one of the most desirable watches in the world, period. Owning a Nautilus is like being part of an exclusive club of collectors who appreciate rarity and design.

5. Tag Heuer Monaco – The Rebel’s Choice

If you’re looking for something a little unconventional, the Tag Heuer Monaco is a watch that breaks all the rules. Released in 1969, the Monaco was the first square-cased chronograph, and its daring design caught the attention of none other than Steve McQueen, who famously wore it in the film Le Mans.

With its bold square shape, blue dial, and racing pedigree, the Monaco is a favourite among collectors who appreciate unique designs and motorsport history.

Why You Need It: The Monaco is the epitome of cool. It’s bold, different, and oozes retro charm. Plus, the Steve McQueen connection gives it serious street cred.

6. Cartier Tank – The Definition of Elegance

Sometimes simplicity is key, and no watch exemplifies this better than the Cartier Tank. Introduced in 1917, the Tank was inspired by the design of military tanks (hence the name), but don’t let that fool you—it’s one of the most elegant and refined watches ever made.

Worn by everyone from Jackie Kennedy to Andy Warhol, the Tank’s rectangular shape and minimalist dial make it a timeless classic.

Why You Need It: This is the ultimate dress watch. It’s sophisticated, understated, and instantly recognizable. If you’re going to own a formal watch, this should be it.

7. IWC Portugieser – The Classic Chronograph

The IWC Portugieser is an understated gem in the watch world. First introduced in the 1930s, the Portugieser was designed for precision and legibility. Its clean dial, Arabic numerals, and large case size make it one of the most beautiful chronographs around.

While it may not have the flashiness of some of the other watches on this list, the Portugieser’s elegance and heritage make it a must-have for any serious collector.

Why You Need It: It’s a watch for those who appreciate the finer things in life without the need for excessive attention. Classic, elegant, and refined.

8. Breitling Navitimer – The Pilot’s Best Friend

If you’re into aviation or just love a watch with a technical edge, the Breitling Navitimer should be on your radar. Launched in 1952, the Navitimer quickly became a favorite among pilots thanks to its slide rule bezel, which allowed them to make calculations directly from their wrists.

With its bold design, busy dial, and impressive functionality, the Navitimer stands out as one of the most iconic pilot watches ever created.

Why You Need It: It’s not just a watch—it’s a tool. If you love a timepiece with history, precision, and a bit of adventure, the Navitimer is your go-to.

9. Panerai Luminor – The Italian Stallion

For those who prefer a watch that’s rugged and tough, the Panerai Luminor is hard to beat. Originally designed for Italian Navy divers in the 1940s, the Luminor’s bold cushion-shaped case, large crown guard, and luminous dial make it instantly recognizable.

The Luminor is a favorite among collectors who appreciate its military history and robust design. Plus, its oversized case makes it perfect for those who like a watch that makes a statement.

Why You Need It: It’s bold, masculine, and built to last. If you’re into oversized watches and love a bit of military flair, the Panerai Luminor is the one for you.

10. Jaeger-LeCoultre Reverso – The Watch with a Twist

If you’re after something with a clever twist (literally), the Jaeger-LeCoultre Reverso should be on your list. Originally designed for polo players in 1931, the Reverso has a unique case that flips over to protect the watch face during matches.

Beyond its practical origins, the Reverso’s Art Deco design and clean lines make it one of the most elegant and sophisticated watches ever made. Plus, flipping the case over is just plain fun.

Why You Need It: It’s unique, versatile, and has a fascinating history. The Reverso is a perfect blend of function and style, and it’s guaranteed to be a conversation starter.

Final Thoughts: The Building Blocks of a Timeless Collection

Each of these timepieces is special in its own right, representing a significant moment in watchmaking history. From the sporty Rolex Submariner to the elegant Cartier Tank, these watches have transcended trends and continue to stand the test of time.

But remember, while these watches are iconic, the best collection is one that reflects your personal taste and style. So whether you start with the rugged Panerai Luminor or the elegant IWC Portugieser, the most important thing is to choose what resonates with you.